Mysticrubs - Digital Marketing in Nepal

Link building has come a long way since the days of aimless link exchanges and spammy tactics. Google have become increasingly sophisticated at identifying and devaluing low-quality or manipulative links. From May 2024 Google updates, the focus has shifted towards earning genuine, authoritative links from trustworthy and relevant sources. Google’s “Quintessential” update in 2024 decimated sites using shady link building tactics, rewarding only those with genuine, high-quality backlink profiles earned through legitimate strategies like exceptional content and real relationships. The Quintessential update serves as a poignant reminder that while link building remains crucial for SEO success, the  tactics and strategies of SEO  employed must align with search engine guidelines and prioritize quality, relevance, and authenticity above all else. Quality and relevance are now the name of the game, with search engines favoring websites that have earned their links through valuable content, e