How effective is SMS marketing in 2022? or Is it dead!

 

sms marketing 2022

Now that we have covered all the bases, let’s get to the core question – Is SMS marketing still effective in 2022?

The sole reason for even the existence of this question is our dependency on the internet in modern times. People are barely offline, and it has been proven time and again that digital marketing and social media marketing is overpowered when it comes to gaining engagement. 

SMS marketing seems like a relic of the past – a time before the internetInternet. So, is it still valid?

The answer is a surprising yes. SMS marketing is still valid even in this age of the internetInternet. The reason for its validity is surprisingly simple as well. 

Here are three significant reasons why SMS marketing is still valid in 2022. 

  • You cannot escape the reach of SMS marketing

First of all, SMS marketing works offline. This means that regardless of where you are, unless you are completely isolated from cell service, SMS will still reach you. Furthermore, even if you are in a place of no benefit, SMS will contact you once you get even the tiniest bit of cell service. 

  • Blocking SMS marketing is risky

Another reason why SMS marketing is still effective in 2022 is that you cannot block it without some risks. 

Technology has allowed us to block ads, popups and even spam mails. However, you cannot block SMS. Don’t get us wrong, you can block SMS, but once you stop an SMS from a company, it would mean that you will be unable to get any updates from the said organization. 

The chances are, if you gave a piece of private information, i.e. your number, to a company, you probably need their updates. Blocking their SMS marketing attempt is missing out on the updates that can be crucial to you. 

For instance, if you block SMS from a bank, you might miss out on the risk updates and information about their policy change. 

  • People will open an SMS

In this age, people are constantly on alert for notifications. People just don’t want to miss out on any form of notifications, especially when it is directly on their cell service. 

As soon as people receive any notification, especially SMS, they immediately open it. This new instinct of people means that many people open an SMS right away. 

Click for more details about SMS Marketing 2022


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