Digital Marketing Strategy 2022: Start From Scratch
Digital Marketing Strategy 2022: Start From Scratch - Mysticrubs:
Choosing the relevant & best Digital Marketing strategies helps to grow any business from scratch. To help you out, some breakdown Strategies are to be considered:
There are Digital marketing examples to get inspired
and learn from:
Sephora and the omnichannel path
Sephora is one of the biggest players in today’s makeup
market. How do they manage to have a huge online presence worldwide?
And the reason is- Sephora focus is on being wherever
the audience is. Here, social media play a big role, and the products also have
a great visual appealing. Good content gives very good results, called
shoppable experiences.
Also, Sephora uses an omnichannel way, as they sell
on Instagram, and they have a great User Experience on their website. They even
explore geolocated ads for their shops.
American Express and the building of
authority
When any brand is recognized as an authority, then
people will go after it for trustworthy and reliable information on a decided
topic. To create good content aiming at a specific target is the best strategy
if you want to build authority.
American Express (AMEX) wanted to build when they
started a big campaign with a site, called Open Forum, now Trends and Insights.
The idea behind that is to provide relevant information and help the public
with matters related to their corporate solution like tips for marketing,
financial news, trends for businesses, sales, productivity, and cash flow. As
they planned, the results were also successful. Their consistency in the flow
of articles and posts becomes a reference for any entrepreneurs who start their
businesses and grow them bigger.
The real secret of AMEX is borrowing authority from
those who already have it. The company chooses to go after leaders and
well-known names of the industry to contribute with their insight and lesson.
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