Do Google Reviews Affect SEO?


To understand the question, you first need to understand the relationship between Google reviews and SEO. With the rise of Digital marketing, the reliance on online shopping has increased significantly. Imagine this-you are looking for face cream and trying to buy a cream that says it contains honey, almonds, and more. Now you’re crazy about it and want to buy it online, but then read customer reviews that say the product isn’t as good as the photo, or the quality or something bad. Maybe I’m going to buy it. And to the question, Do Google Reviews offers SEO ranking? Yes, Google reviews do really affect your local SEO rankings. They’re not a game-changer that will instantly catapult you to number one in search results, but they can influence how Google evaluates your relevance for local searches. And it boils down to one main reason – trust. How does it work?

For Instance, If you plan to have dinner at a restaurant; visit a restaurant that has good reviews and no bad reviews. Believe it or not, Google trusts your customers more than you say. Your review can produce both positive and negative results.

  • Local customer reviews build trust
  • Bad reviews steal your charm
  • Positive customer reviews increase traffic
  • Local reviews tell Google about your site
  • A 5-star rating may have more clicks than a 2-star or 3-star rating

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